WExAtMine event at West Elm London

JOELIX.com | WExAtMine Blogger styling event in London

Last Saturday was such a fun day! Together with the talented ladies behind at{mine}, my Urban Jungle Bloggers buddy Igor and I hosted the #WExAtMine event at the West Elm store in London. To go short: we invited 12 design bloggers to style an area of the West Elm store. With extra bonus points for all teams that used plants in their styling 😉

Toni definitely got that message:

JOELIX.com | WExAtMine Blogger styling event in London

When planning the event, little did we know that we were in for a treat! Seriously, all teams did such a great job: lots of their own personal style and personality went into the different living rooms, bed rooms, breakfast table and home office. Furniture and accessories were rearranged throughout the store with eye for detail, professionalism (some of the bloggers are stylists by day!) and a wonderful team spirit. My hands were itching to give it a try myself, but I had a great time catching up with my blogfriends and meeting many of the West Elm customers. It was inspiring to see that customers were drawn to the beautifully styled areas of the store, sat on the couches and tried out the cozy beds. There was definitely some bloggers' magic in the air!

JOELIX.com | WExAtMine Blogger styling event in London

The six blogger teams all styled one area of the store and submitted their final image to West Elm's Instagram account. The bloggers of the photo with the most likes next Sunday will win a West Elm giftcard. So be the judge and vote for your favorite right here!

JOELIX.com | WExAtMine Blogger styling event in London

A peek behind the scenes:

Caroline and Toni working their magic in their home office, including some fabulous cacti postcards and a vintage typewriter:

JOELIX.com | WExAtMine Blogger styling event in London

JOELIX.com | WExAtMine Blogger styling event in London

The lovely Xanthe snapping a picture of the colorful throws in Mary-Ellen and Sarah-Lou's styling:

JOELIX.com | WExAtMine Blogger styling event in London

Sarah-Lou brought some of her own little succulents in handpainted pots:

JOELIX.com | WExAtMine Blogger styling event in London

JOELIX.com | WExAtMine Blogger styling event in London

Karine and Carole at work:

JOELIX.com | WExAtMine Blogger styling event in London

JOELIX.com | WExAtMine Blogger styling event in London

Tiffany and Annie and Lucy snapping pictures of their bedroom:

JOELIX.com | WExAtMine Blogger styling event in London

JOELIX.com | WExAtMine Blogger styling event in London

I really loved this little setting with a pretty Monstera plant, somewhere in between their stylings in black & white with lots of textures and pillows, grey & muted and their final choice for a blueish teal accent color:

JOELIX.com | WExAtMine Blogger styling event in London

Igor, Angela, Jess and Kate:

JOELIX.com | WExAtMine Blogger styling event in London

Geraldine and Kate styled a very bright and happy bedroom with a gorgeous Nomad bed spread:

JOELIX.com | WExAtMine Blogger styling event in London

One of the little details that made me smile: an egg & croissant & fake coffee that made it look like someone was just in the middle of Sunday brekkie:

JOELIX.com | WExAtMine Blogger styling event in London

Yvonne taking a picture of her breakfast table and sideboard (don't you love that random package of Kellogg's?). The bright pink chair on the left is from Out of the Dark, a British charity that recycles and restores salvaged furniture as a means to train, educate and employ young people from disadvantaged backgrounds. And of course Yvonne included her beautiful book in her styling, the English version will come out in February 2015!

JOELIX.com | WExAtMine Blogger styling event in London

JOELIX.com | WExAtMine Blogger styling event in London

Igor and I planned the event with the new interiors & design community at{mine}. On their invite-only website you can share pictures of your own home, tag products & shops and get inspired by other (real!) homes. I've been a beta-member for quite a while now and it's really nice to see different (and real!) interiors on their beautiful site. And the good news is: you can join the community this week with the invite code #WExAtMine by simply clicking here. Hope to see you soon at mine!

JOELIX.com | WExAtMine Blogger styling event in London

#WExAtMine wasn't only about styling and interiors, it was also a little party because we celebrated our first Urban Jungle Bloggers birthday! Once we started planning the event I knew I had to grow something, so I built a little succulent farm and grew over 80 baby succulents. I was lucky that the successrate of my farm was over 90%: after a few weeks they already had lots of tiny pink roots and now at 4 months old they were almost too big for their mini terracotta pots. I'm so happy that both our online community of Urban Jungle Bloggers as well as our succulent family is growing and thriving! Thank you so much for all your kind messages and ongoing green support. And don't forget to join our Plant Shelfie October Edition tomorrow if you like!

Thank you Ia, Helena, Angela, Jess, Igor, Valentine, Griffin, Rod, Toni, Caroline, Yvonne, Geraldine, Kate, Annie, Mary-Ellen, Tiffany, Robert, Sarah-Lou, Philippe, Lucy, Karine, Carole and everyone who passed by the store for the wonderful day!

JOELIX.com | WExAtMine Blogger styling event in London

And thank you Beth for posing with one of my babies 🙂

3 thoughts on “WExAtMine event at West Elm London

  1. Such a remarkable day and a very cool way to celebrate our first Urban Jungle Bloggers anniversary! It was a day full of fun, styling, inspiration, great chats and lots of green love!

  2. Hi Judith,
    It was lovely meeting both you and Igor in West Elm. I really enjoyed the styling event, it was cool to see the design bloggers in action. Also excited to be part of the Urban Jungle Bloggers. Looking forward to more such events in the future!!
    Nitasha

  3. Congratulations on the success of your succulent farm, I think the fact that you grew the giveaways yourself makes them so special. And congratulations/happy birthday/gefeliciteerd to Urban Jungle Bloggers! Wishing this collab more birthdays and more success!

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